Tracking Protection rolls out to 1% of Chrome users

4 January 2024In force

Who is affected

All online stores whose visitors use Chrome

What it changes

Chrome starts blocking third-party cookies for a sample of visitors, so a small share of ad-attributed conversions stops being recorded.

What to do

Nothing to fix in your theme: this change comes from the browser, not from your store. It makes server-side measurement more reliable than anything depending on your visitor's browser.

Official source

blog.googlehttps://blog.google/products-and-platforms/products/chrome/privacy-sandbox-tracking-protection/

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All twenty-six changes