Private Browsing 2.0: tracking parameter stripping and anti-fingerprinting noise

16 July 2024In force

Who is affected

All stores with visitors arriving via Safari

What it changes

Safari strips certain URL parameters used for ad tracking, so some paid clicks arrive with no campaign identifier.

What to do

Nothing to fix in your theme: this change comes from the browser, not from your store. It makes server-side measurement more reliable than anything depending on your visitor's browser.

Official source

webkit.orghttps://webkit.org/blog/15697/private-browsing-2-0/

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All twenty-six changes